Mike Volpe of HubSpot is having a webinar on ‘Marketing Analytics 101: How to Measure the Effectiveness of Your Website’.
According to Mike, this webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts and also understand how to leverage data to make key business decisions as well as improve the effectiveness of websites.
As per Mike, the free webinar will cover the following:
-What Internet marketing metrics to track and how to gather data about your website
-How to measure the ROI of each lead generation channel
-How to run tests to improve the effectiveness of your lead generation efforts
-How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
Webinar Details:
Organizer: HubSpot
Key Person: Mike Volpe
Webinar Topic: Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Date and Time: Friday, August 07, 2009 1.00 P.M. EST.
Register at: http://www.hubspot.com/marketing-webinars/marketing-analytics/
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