Leveraging Email Mobile and Social Media to Engage and Retain Customers Online Seminar

Joel Book is having an Online Seminar on ‘Leveraging Email, Mobile, and Social Media to Engage and Retain Customers’ on Thursday, November 18, 2010 at 12.00 P.M. EST.

According to Joel, Digital media has changed the way companies engage with customers, but email remains the linchpin of lifecycle customer engagement strategies.

This Seminar will focus on how two Companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage, and retain customers.

As per Joel, the seminar ‘Leveraging Email, Mobile, and Social Media to Engage and Retain Customers’ will focus on the following topics:
-How to use Email + Social Media to attract new customers and grow your email subscriber database

-How to manage Email + CRM to automate lead nurturing and improve sales force productivity

-How to combine Email + Mobile to acquire new email subscribers and deliver timely offers that drive retail traffic

-How to leverage Email + Analytics to deliver personalized offers and information

Register for Leveraging Email Mobile and Social Media to Engage and Retain Customers Online Seminar