Pragmatic Marketing is having a seminar on ’Effective Product Marketing’ on Monday, August 16, 2010 and Tuesday, August 17, 2010 at Burlingame, San Francisco, CA, USA.
The Seminar ‘Effective Product Marketing’ is filled with case studies and tools that can immediately impact results back in the office. Product Marketing is not about the product. It’s a focus on how customers buy, becoming intimately familiar with the persons involved in a purchasing decision.
The Seminar will focus on the following topics:
-Create buyer persona profiles that identify points of resistance to your products and the criteria buyers use to make decisions. Use this information to develop competitive messages and strategies.
-Assess marketing assets and liabilities to evaluate the resources which have the most influence on the sales channel and potential buyers.
-Measure the ROI for your go-to-market strategy with meaningful metrics.
Register for Effective Product Marketing Pragmatic Marketing Seminar
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