According to H.R. Shiever, Citrix Online, more is not always better.
That's why marketers are shifting lead-gen efforts from quantity to quality. But how do you target and engage the best prospects so that fewer leads pack a punch?
Discover the strategies, tactics and tools that leading BtoB marketers are using to improve the flow of quality leads.
This DemandGen eBook explores the strategies, tactics and tools that leading BtoB marketers are using to improve the flow of quality leads.
Read the eBook to learn:
-Top vehicles for driving high value leads
-Why companies are tapping into the power of the web
-How webinars rate in driving high quality leads that convert to sales
-And more.
Download the eBook The New Formula for Generating High Quality Leads in 2011
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