According to H.R. Shiever, Citrix Online, like any relationship, leads need nurturing.
But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimise your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
"The key to a good lead-nurturing program is finding the right combination of relevant content, messaging frequency and distribution channels to keep your brand top-of-mind."
Read the white paper to learn:
-5 steps to boost conversions
-How to use webinars for lead conversion
-4 essential resources to optimise your webinar marketing program
-And more.
Download the White Paper Optimise a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List
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