Effective Product Marketing Pragmatic Marketing Seminar

Pragmatic Marketing is having a Seminar on ‘Effective Product Marketing’ on Monday, August 15, 2011 and Tuesday, August 16, 2011 at Summit Executive Centre, 205 N.Michigan Ave., 10th Floor, Chicago, IL 60601, USA.

The Seminar ‘Effective Product Marketing’ will focus on how to gain a deeper understanding of buyers and learn how they buy that translates into better marketing effeciencies across organizations and discuss the following:
-Anticipate the needs of your sales team – you know what they want, but what do they need to be successful?
-Align marketing efforts with the goals of your organization – build credibility by aligning marketing resources with what really matters to your executive team
-Focus on buyers rather than features –Learn the importance of the Buyer Personas, how to build them, and how to leverage them as a powerful tool to help market your products and services
-Build sales tools and marketing collateral that help buyers – document the steps your buyers take to make a purchasing decision, the different buying roles involved, and how that knowledge helps you prioritize the most impactful sales tools and marketing collateral

Register for Effective Product Marketing Pragmatic Marketing Seminar