Pragmatic Marketing is having a seminar on ‘Effective Product Marketing’ on Monday, March 21, 2011 and Tuesday, March 22, 2011 at Embassy Suites Boston, 207 Porter Street, Boston, MA 02128.
Product Marketing is not about the product but it is a focus on how customers buy, becoming intimately familiar with the personas involved in a purchasing decision.
The Seminar ‘Effective Product Marketing’ will focus on the following:
-Create buyer persona profiles that identify points of resistance to your products and the criteria buyers use to make decisions. Use this information to develop competitive messages and strategies.
-Assess marketing assets and liabilities to evaluate the resources which have the most influence on the sales channel and potential buyers.
-Measure the ROI for your go-to-market strategy with meaningful metrics.
Register for Effective Product Marketing Seminar
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