Google Analytics Introduction and User Training Seminar is being held at Manchester on Tuesday, June 15, 2010.
Google Analytics Introduction and User Training Seminar is full day course that will introduce the basics of web analytics such as tracking referral sources, improving web design and content and indentifying visitor preferences.
The training seminar will focus on the following topics:
Reports interface
- Introduction to reports
- Date selection tool
- Exporting, saving and emailing reports
- Customizing dashboards
Administrative interface
- Setting up an account and profile
- Overview of standard filters, goals, funnels and site search
- Linking with AdWords
- The importance of goals
- Non e-commerce vs. e-commerce
What do you want to track
- Key Performance Indicators (KPIs)
- Traffic sources analysis and lead generation metrics
- Branching and Rich Internet
Application (RIA) metrics
- Keyword analysis
- Website design/site content optimization
Introduction to experimentation and tracking
- Ad creatives, landing pages, refining keywords, shopping cart funnels
- Manual campaign tracking
- Other Google products: Website Optimizer, Feedburner, Webmaster Tools
Register for Google Analytics Introduction and User Training Seminar
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