Henry Jenkins, Joshua Green and Sam Ford are having a webinar on ‘Moving from Sticky to Spreadable: The Antidote to Viral Marketing and the Broadcast Mentality’.
According to Henry, Joshua and Sam, this webinar will look at what spreadable media means, why the concept of stickiness is adequate for measuring success for brands as well as content producers online and why marketers and producers should spend more time creating spreadable material for audiences than trying to perfect viral marketing.
As per Henry, Joshua and Sam, the webinar will address the following:
-The concept of "stickiness" and why it cannot solely be used as a way to measure success online;
-How and why viral marketing does not accurately describe how content spreads online;
-Why a "broadcast mentality" does not work in a social media space;
Webinar Details:
Key Persons: Henry Jenkins, Joshua Green and Sam Ford
Webinar Topic: Moving from Sticky to Spreadable: The Antidote to Viral Marketing and the Broadcast Mentality
Date and Time: Friday, November 06, 2009 12.00 P.M. – 1.00 P.M. EST.
Register at:
https://www2.gotomeeting.com/register/505779482
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