CMO B2B Marketing International Conference 2011

The ‘CMO B2B Marketing International Conference 2011’ will be held on Friday, June 24, 2011 at Hilton Arc De Triomphe, Paris, France.

Social Media is now becoming a marketing discipline in its own right and with customers becoming more diverse in their channel consumption, it puts more pressure on marketing strategy and execution.

The ‘CMO B2B Marketing International Conference 2011’ will focus on the following:
-Engaging customers and prospects in cross-channel dialogue that builds on past and present behavior - utilising integrated web and customer analytics, email, and website personalization.
-Developing and managing an integrated communications program to engage, educate, nurture and inform your clients & prospects, based on market insight, analysis and individual preferences.
-How notions of creativity have evolved as a consequence of the move to online marketing, away from image based creative towards content, insight and thought leadership – moving away from the “big idea” to the “long idea”.

Register for CMO B2B Marketing International Conference 2011