Google Analytics Advanced Technical Implementation Seminar

Google Analytics Advanced Technical Implementation Seminar is being held at Manchester on Wednesday, June 16, 2010.

Google Analytics Advanced Technical Implementation Seminar will have Vicky Brock leading the presentation.

This seminar will help to leverage the insights found in Analytics report by covering topics such as how to set up goals and funnels, advanced tracking, setup tips, best practices and analysis techniques.

The ‘Google Analytics Advanced Technical Implementation’ Seminar will cover the following topics:
Successful web analytics architecture and process
- Intro: the .js file
- Managing profiles
- Advanced filters

Goals and Funnels
- Dynamic goals
- Cross-domain tracking
- Shopping cart funnels
- RegEx

Advanced Profile/Filter Combos
- Segmenting traffic
- Testing
- Raw data profiles & other other advanced situations

Advanced tracking
- Marketing campaign tracking and custom segmentation
- Event Tracking: Tracking Flash, Ajax, Javascript, Rich Internet Application
- Outbound link tracking
- Checkout integration
- Site Search report

Code Customizations
- 3rd party developed
- Unsupported techniques and .js additions or modifications
- Introduction to Urchin Software


Register for Google Analytics Advanced Technical Implementation Seminar